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Meet our President, Rick Staff

Attorney Rick Staff, one of Wisconsin’ top real estate experts, and former Vice President and General Counsel for the Wisconsin Realtors Association, is president of Gerrard-Hoeschler, REALTORS®. The University of Wisconsin Law School described Staff, as “the leading authority on real estate brokerage law and practice in the State of Wisconsin.”

Rick recently completed serving as the Chair of the La Crosse Joint City County Housing Task Force. The group's recommendations are expected to be the foundation of major public private reinvestment in La Crosse's most challenged neighborhoods. “Rick’s vision and values distinguishes him in his leadership role with Gerrard-Hoeschler,” said co-owner Nancy Gerrard. “Additionally, his willingness to take responsibility and his passion for real estate are personal qualities that will establish him as a good leader and role model.” Co-owner Jay Hoeschler had a similar comment. “Nancy and I are extremely fortunate to benefit from his years of experience. We believe his innovative ideas and empowering mindset will inspire our agents and staff in the years to come.” 

A native of Milwaukee, Wisconsin, Staff earned his undergraduate degree from Marquette University and his law degree from Marquette University Law School. 

Every brokered real estate transaction in Wisconsin reflects Staff’s efforts to make the state a model for real estate law and practice. His legal expertise is reflected on every state form and home inspection process, etc. He is the author of the majority of real estate statutes, rules, forms, policies and procedures implemented in Wisconsin over the last 20 years.

Working on state and national political and legal issues was challenging and fun, but there is nothing more rewarding than working one on one with Gerrard-Hoeschler's agents or their buyers or sellers," Staff said. "Resolving an issue that stands in the way of a transaction moving forward is very gratifying.

With his background as legal counsel to the Wisconsin Realtors Association, he knows the issues involved in coordinating a first-class real estate brokerage practice and in providing exceptional customer service.

Over the last 25 years, Staff has served as an industry lobbyist, educator, expert witness, and legal counsel and has worked with brokers, government agencies, legislators, attorneys and representatives of many industries. 

Staff's presence at Gerrard-Hoeschler is significant because every real estate transaction is complex today, according to Hoeschler. “At Gerrard-Hoeschler, our team of real estate professionals offers unmatched resources to manage that complexity.

For more information, please contact Rick Staff directly at 608-781-8454 or email him at 

Letter from the Owners

Welcome to La Crosse, Wisconsin! Our web site is a showcase of Coulee Region homes presented for your pleasure by Gerrard-Hoeschler, REALTORS®. 

We'd like to thank you for your continued praise and enthusiastic support of our web site. As the Coulee Region's premier Realtor, we pride ourselves on our ability to market homes to the complete satisfaction of our clients. Our website is an integral part of that marketing program, as well as REALTOR.COM.

Through our website, sellers are offered the advantage of having their property presented to a home buying audience while purchasers may view a selection of the Coulee Region's finest homes for sale at their convenience.

Bringing buyers and sellers together is our primary concern. And no one is more adept at that task than our highly skilled and experienced sales associates. Our sales associates remain at the forefront of the real estate industry in the area. It is through their successful culmination of transactions that we remain the leaders in Residential sales.

If you are planning to sell or purchase a home or business, call or email one of our Gerrard-Hoeschler's sales associates and gain the competitive edge!

La Crosse Office:  608-782-2300 • Onalaska Office: 608-781-7355 • Sparta Office: 608-269-7355 

Toll Free 800-782-2346