Accredited Buyer Representatives-ABR


What is a buyer’s representative?
Defined most simply, a buyer’s representative (also buyer’s rep, or buyer’s agent) is an advocate for the buyer—not the seller—in a real estate transaction. Real estate laws and regulations vary from state to state, but buyer’s representatives usually owe full fiduciary (legal) duties, including loyalty and confidentiality, to their buyer-clients and work in their clients’ best interests throughout the entire transaction.

How does an Accredited Buyer’s Representative (ABR®) differ from other buyer’s representatives?

ABR logo
An ABR® is a buyer’s representative who has completed advanced training and who has proven experience in serving the special needs of buyer-clients. In addition to knowing the dynamics of their local market, an ABR®-designated buyer’s rep can help you make informed decisions throughout the entire home buying process.  An ABR® is also a REALTOR® (a member of NAR) and must abide by a strict Code of Ethics.

What services are provided by a buyer’s representative?
If you’ve established an agency relationship with a buyer’s representative, common services include:

  • Helping you clarify your priorities.
  • Suggesting sources of financing and other service professionals, such as inspectors and exterminators.
  • Providing sources of accurate and lawful information on neighborhoods, schools, and communities.
  • Selecting and arranging property showings.
  • Evaluating particular properties.
  • Explaining forms and agreements.
  • Suggesting contract contingencies to protect you, rather than the seller.
  • Assisting in the negotiations for a favorable price and terms.
  • Keeping all information confidential that could weaken your bargaining position.
  • Monitoring the entire purchase process, assisting with issues that arise through closing.

Any Gerrard-Hoeschler agent will act as a Buyers Agent.  We have the best trained agents in the state.  Contact Gerrard-Hoeschler REALTORS® today!


Real Estate Service Areas: La Crescent Minnesota Real Estate,  | La Crosse Wisconsin Real Estate  | Onalaska Wisconsin Real Estate  | Holmen Wisconsin Real Estate  | West Salem Wisconsin Real Estate  | 
A Homeswing Partner

La Crosse County: Bangor, Barre Mills, Burns, Campbell, Farmington, French Island, Greenfield, Hamilton, Holland,
Holmen, La Crosse, Medary, Mindoro, Onalaska, Rockland, Shelby, St. Joseph Ridge, Washington, West Salem

Trempealeau County: Arcadia, Blair, Ettrick, Galesville, Independence, Trempealeau, Whitehall

Vernon County: Bergen, Chaseburg, Coon Valley, De Soto, Genoa, Stoddard, Viroqua, Westby

Monroe County: Adrian, Angleo, Cashton, Leon, Little Falls, Portland, Sparta, Tomah

Houston MN County: Brownsville, Hokah, Houston, La Crescent

Winona MN County: Dakota, Dresbach, New Hartford

Jackson County: Melrose, North Bend