Before taking the position as President of Gerrard-Hoeschler, he was the Vice President of Sales & Marketing for over nineteen years, at Empire Screen Printing.
Doug has an extensive background in retail management and grocery/hard-lines distribution having started his career working at the Sparta Wal-Mart. He worked in Wal-Mart stores throughout Wisconsin and the Upper Peninsula of Michigan. During his time at Empire, he was responsible for over forty sales reps across the United States & Mexico. He has had the privilege of working with a diverse range of clients such as Kwik Trip, Matthews, Best Buy, Igloo, Memphis Grizzlies, Johnson Outdoors, and many other Fortune 500 companies.
He has been an instructor of Marketing at Western Technical College for twenty years and serves on their Marketing Advisory Committee. Doug has sat on numerous boards including the La Crosse Children’s Museum, The National Association of Graphics & Product Identification, La Crosse Oktoberfest, 1st Community Credit Union, and Workforce Connections. He has studied at Western Technical College, Viterbo, and UW-Stout.
Doug was raised in the Sparta area and is a proud graduate of Sparta High School. He is a husband, father to three, and a grandfather to one. His hobbies include photography, military history, reading, and movie collecting.
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