Our Company | Gerrard-Hoeschler REALTORS®

Our Company

Helping the Coulee Region feel at home since 1950

At Gerrard-Hoeschler, we help people change and enhance their lives as they buy property, sell property, lease property, relocate and build. We go further. We get things done. And we do things in the simplest, most straightforward ways. At Gerrard-Hoeschler, we love what we do.

Our mission

We exist to help people improve their lives and increase their happiness through home ownership, to provide professional satisfaction for our agents and to give back to our community.

Our history

For 70 years, Gerrard-Hoeschler has provided the region with personalized residential and commercial real estate service. It all started with two La Crosse real estate pioneers—Jake Hoeschler, who founded Hoeschler Realty in 1950, and Bill Gerrard, who founded Gerrard Realty in 1954.

Seven decades later, our methods have changed, but our mission and approach to service remain the same. We will always empower our clients by standing by them, offering support at every step and regarding every sale or purchase as a one-of-a-kind event.

  • 1950—Hoeschler Realty founded in La Crosse
  • 1954—Gerrard Realty founded in La Crosse
  • 1991—Gerrard-Hoeschler unites
  • 1995—Gerrard-Hoeschler acquires Hein-Eilertson, Inc. Realty
  • 1999—Gerrard-Hoeschler opens an office in Sparta, Wisconsin
  • 2014—Gerrard-Hoeschler opens an office in La Crescent, Minnesota
  • 2024—Gerrard-Hoeschler purchased by Doug Billings; Jay Hoeschler and Nancy Gerrard remain Brokers

Today, Gerrard-Hoeschler leads the real estate market in southwest Wisconsin and southeast Minnesota with unmatched expertise, training, service, listings and sales. Thanks to all who’ve trusted and honored us with their real estate needs.

Our agents

Our highly trained, local agents are members of the National Association of REALTORS® and dedicated to providing a safe, efficient and predictable real estate experience. Every Gerrard-Hoeschler agent:

  • Adheres to a strict Code of Ethics
  • Prioritizes continuing education on the latest matters—legal, tax, environmental, and others—impacting real estate
  • Regularly collaborates with other Gerrard-Hoeschler agents to share ideas, learn from one another and help every client achieve optimal results

Most importantly, Gerrard-Hoeschler agents stay by your side. Meet your partners in real estate excellence.

Our management team

The leadership team at Gerrard-Hoeschler inspires excellence at every level. Our passion for real estate is surpassed only by our desire to improve life throughout the region. Get to know our leaders.

Community involvement

In keeping with our tradition of improving lives through service, we work within our local communities to create meaningful, far-reaching change. Current community projects include:

  • Francis Homes
  • The La Crosse Warming Center
  • Franciscan Hospitality House
  • WAFER Christmas Tree of Canned Goods
  • The Hunger Task Force
  • Mississippi Valley Archaeology Center
  • Downtown Mainstreet, Inc.
  • Habitat for Humanity
  • Numerous arts partnerships/sponsorships throughout the region
  • La Crosse Area Builders Association Tools for Schools 
  • Gerrard-Hoeschler Holiday Gift Wrapping Drive


Our agents strive every day to enhance their individual success and drive the continued success of Gerrard-Hoeschler. Explore their monthly accolades.