Responsive, forward-thinking leaders
The leadership team at Gerrard-Hoeschler takes a hands-on approach to ensuring the success of every client and agent. Strategic involvement in operations:
Nancy Gerrard Broker, REALTOR®, co-owner
A La Crosse native and full-time real estate professional since 1982, Nancy was raised in a family known throughout the region for a long, successful history of real estate and development. Nancy‘s father, a local businessman and developer, started Gerrard Realty in 1954. In 1991, Nancy purchased her father’s company and merged with her partner, Jay Hoeschler, to form Gerrard-Hoeschler Realtors.
Today, Nancy specializes in brokering executive homes and specialty properties. Her dedication to real estate is unequaled and includes serving on numerous local and state industry boards including the industry's top regulatory body, the Wisconsin Real Estate Examining Board and Curriculum Council.
Nancy takes great pride in giving back to the Driftless Area. Her community involvement includes serving in various capacities for local organizations including HorseSense for Special Riders, the Children's Museum of La Crosse, the Mississippi Valley Conservancy and the La Crosse Symphony Orchestra. She is also a founding member of La Crosse’s Shelter Development, Inc. A life-long La Crosse resident, Nancy Gerrard brings exceptional insight to every transaction and treasures everything the region has to offer.
Jay Hoeschler Broker, REALTOR®, co-owner
La Crosse native and third-generation real estate broker and developer Jay Hoeschler brings more than 40 years of real estate experience and knowledge to the Driftless Area. An energetic, dedicated business owner, Jay has been the broker of choice for many major real estate sales throughout the area.
Jay has created numerous award-winning developments and is particularly proud of his mixed-use developments that sparked the beginning of a long and successful revitalization of La Crosse’s downtown. His redevelopment efforts continue with the recent opening of a new waterfront housing development in La Crosse.
For more than 40 years, Jay has served on numerous community boards and been a founding member of others. In recognition of his commitment to supporting and improving the area, Jay was elected to the Board of Directors of the Federal Reserve Region 9 and subsequently served two terms.
Rick Staff, J.D., President, Attorney
Attorney Rick Staff, one of Wisconsin’ top real estate experts and former Vice President and General Counsel for the Wisconsin Realtors Association (WRA), is president and legal counsel of Gerrard-Hoeschler Realtors. A Milwaukee native, he earned his law degree from Marquette University Law School.
The University of Wisconsin Law School described Rick Staff as “the leading authority on real estate brokerage law and practice in the State of Wisconsin.” During his nearly 20 years with the WRA, Rick authored the majority of Wisconsin’s real estate statutes, rules, forms, policies and procedures. He enjoys helping Gerrard-Hoeschler clients navigate the process of buying, selling, leasing and more through the exclusive Client Legal Information Service.
Rick proudly supports communities throughout the Driftless Area, serving as founder, president, advisor, and/or board member of numerous important organizations. His vision, values and extensive experience distinguish him in his leadership role with Gerrard-Hoeschler.